Challenge: The campaign hinges on suspense and fear. Viewers anticipate the curse and know Chucky is never truly dead. The evil spirit of the doll always comes back when least expected.
Silver ADDY, SDX
Silver ADDY, District 15
Find Chucky. He's back and in unexpected places.
Capture Chucky. Scan an OOH decal to receive a unique code.
Send Chucky. Curse a friend with haunting notifications until they send him out to scare another unsuspecting victim.
Provides trailers, photos, and additional content for users to engage with the movie. Additionally, the website promotes the Mobile Activation Experience.