Challenge: Promote Australian tourism and prove to customers how easy it is to plan a trip Down Under. Because Australia is so vast and far away for many, tourists become overwhelmed during planning. The focus is on closeness and how simple adjustments to the small details make their trip memorable.
Rich Media Banner
Banner is activated upon roll-over state and the scene can be altered by pressing corresponding keys on the user’s keyboard.
INTERACTIVE Transit TAKEOVER
By pressing the button on the bus shelter screen, users will activate an immersive video experience.